Bidemi Zakariyau is the Founder & CEO of LSF|PR, a full service public relations agency with core competencies in corporate communications and consumer brands.
Under Bidemi’s leadership, and despite the competitive PR marketplace, LSF|PR has grown to become a leader in the public relations sector in Nigeria with a client portfolio of some of the best local and global businesses – including Godrej, Philips, Unilever, Meristem, Branch, Baker Hughes (a GE Company), Reckitt-Benckiser, Remy-Cointreau and many more. The agency has won various awards within the African and EMEA region including the Sabre Awards, African Excellence Awards and BrandCom Awards.
Bidemi has been listed by Forbes Africa as one of the innovators and game-changers in business on the prestigious 30 Under 30 list (2018), African Woman Leader (CMO Asia), Rising PR Practitioner by the Nigerian Institute of Public Relations – Lagos Chapter (2017). In 2016 she won the Future Awards Africa for Media Enterprise.
In 2017, she launched an online magazine – The Luxe Digest, with the aim of playing a key role in altering the perception of Africa and fostering Pan-Africanism.
Bidemi is a member of The Nigerian Bar Association and The Nigerian Institute of Public Relations. She is an advisory board member of Réle, a contemporary art gallery in Lagos and Jendaya, a luxury e-commerce platform.
Bidemi runs a mentorship programme for women between the ages of 18-30 and a career development programme for entry level job seekers.