Rabia Ghoor is the Founder of SwiitchBeauty, an e-commerce South African business that has become the go-to brand for many young women and beauty influencers all around South Africa. SwiitchBeauty began as a mere idea when Miss Rabia was only 14 years old and has become a fully fledged business over it’s following 5 years.
Product development is crowdsourced through social, which means the offering is ultra curated & target market specific. Today, SwiitchBeauty has over 85,000 instagram followers, over 25 unique SKU’s & a thriving office in Pretoria, Gauteng.
Our most popular items from our range is the #SlaysForDays eyeshadow palette which has made its way into the kits of most South African make-up artists. Another all time favourite is our #LiquidLuck eyeliner which was manufactured to create a complete black look and long-lasting presence.